Art Marketing
Digital tools every artist should have in their studio kit today
Today an artist’s tool kit is not only composed of brushes, watercolors, and any other item we usually think about when we think of an art studio. There is a whole set of tools in their digital space that’s related to the many possibilities creators have today to share their work in an online community.
If you want to upgrade your digital tool kit for artists or if you are on the look for apps that will help you share your work like you envision it, keep reading.
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Digital tools for artists
From improving or editing your images, to new formats to present your work, there are a myriad of apps and tools that will help you as an artist. Discover the essential ones you should always have at hand.
Image Resizer
You want to upload a picture of your artwork for editing but it’s too big because you took high-quality photos of it? Don’t worry, there are resizing tools that can maintain the quality of the image while compressing it. Here are some image resizers available online:
Background Remover
If you work with sculptures, abstracts or pieces with irregular shapes removing the background of their pictures might be essential to showcase them properly. For these scenarios, background removers like remove.bg are the way to go.
This tool might also come in handy if you want to add a 3D-like object or sculpture to a Virtual Exhibition but you don’t have an image of your artwork without a background.
QR Code Generator
Yes, QR codes are a helpful tool that can inhabit both physical and digital spaces. With them, you can redirect visitors, users, and anyone that gets in touch with your art piece to a particular website or social profile, and provide essential information about a piece.
For example, you can add a QR Code under an artwork in your art fair booth and link it to the product page of the piece on your website, where the user can find data that could close a sale like price, sizing, even a room mockup of the image in place to remind them of how this piece will look outside an exhibition space.
With just a few clicks you can create your own code with the Adobe Express QR Code Generator.
Room Mockup Generator
If you want to showcase your art in creative ways that also give potential collectors a better sense of how your pieces interact with a space, room mockups is the tool you are looking for.
With ArtPlacer’s Room Mockup generator you just need to pick a digital room (they come in a huge variety of styles), drag and drop your artwork, frame it, tweak details like lighting and wall colors, and in a few minutes you will have a ready to share image for social media or the channel of your choice.
Create your first room mockup: start your ArtPlacer free trial.
Emojipedia
Do you want to make your publications pop up with a bit of personality? Add an emoji! With Emojipedia you just need to search for the one you want, copy and paste it! This tool will be especially handy if you are not working from a mobile device when preparing your social media posts for the week. You’ll be able to copy the precise emoji and make sure it will appear as you have seen it when you post it on any channel.
Social Media Content Scheduler
Once you have created a strategy to build an online community around your work, you need to follow a content calendar and post the publications you have prepared to interact with your audience and drive them towards a goal.
A good time and resource-saving tool is a Social Media Content Scheduler that allows you to upload the content (images, videos, text) and post it on the date and time you choose. There are tools for every need in the market like Meta even offers its own scheduler for Facebook and Instagram posts.
ChatGPT
If you want to save time or break the fear of a blank page when creating captions and content for social media, emails, and other online publications, ChatGPT can be your greatest ally. Use these proven prompts to generate content like an Instagram image description or an artist’s newsletter.
Social Media Post Generators
Enhance your brand’s message and visual identity on social media with the help of content generators that offer pre-made templates for social media stories, images, and carousels.
–Unfold offers a variety of minimal, image-based, static, and even animated templates for stories.
–ScrlApp helps you easily create collages for social media posts.
Bio-Link
You have a link to your webpage, but also one to an online exhibition, maybe a review of your work or a new blog post you want to share. You can drive traffic to all of them with the help of a tool like Linktr.ee.
With a few clicks, you can create a reference link page where you can showcase all the interesting pages you want to share, and visitors can easily visualize them, find the one they came for (and discover new interesting content) and access it. And all of these will appear under one main link that you can add to your social media profiles.
Website Creator
Today your presentation card to the world is your website as an artist, a space to showcase your art and also talk about it.
This is also the perfect place to open a conversation with people interested in what you do, and all of this is important because it’s the place where you can close a deal and make a sale.
Creating a website today is easy, you can pick a template and customize it to channel your artistic aesthetic. There are tools like Shopify and Squarespace where you can do these in a matter of minutes. Both sites are also compatible with ArtPlacer’s Website Integrations, which help you offer a “try-before-you-buy” experience to all visitors with the help of AR technology.
Mobile Image Editor
Want to tweak your image to get that perfect look that fits your aesthetic? Then you need an app like Lightroom or VSCO where you can quickly upload and edit any image to your liking.
Virtual Exhibition Generator
Today it’s all about the experience you create for potential collectors and art lovers. Creating an online art show is a good way to present your work and build a whole event around it.
With ArtPlacer’s Virtual Exhibitions, you can easily pick a gallery space fit to your needs, place your artworks, customize the space, and share the digital gallery via link or host it on your professional artist website.
Reel or Tik Tok Video Editor
If an image is worth a thousand words, then a short-form video is worth a whole chapter of the big storytelling you are creating around your body of work.
A creative way to engage your audience is making a video recording of your online art shows, you can quickly edit the video with this tool. You can also add interesting edits like transitions, titles, and even animations to the videos for social media.
These tools are a must-have:
–CapCut: a video editor where you can let your creativity run amok.
-Canva: save time with pre-designed templates for reels and videos.
YouTube Audio Library
A good audio is essential when making a compelling video. If you are working on the next video to showcase your artworks, YouTube Audio Library is a helpful tool, this is a catalog of royalty-free music for content creators where you can find music and sounds for your creations.
Now that you know the essential digital tools that can help artists showcase their work, it is time to get creative and work on your next engaging publication!
Get access to top-notch digital art marketing tool, start your ArtPlacer free trial.
