ArtPlacer returns to the Affordable Art Fair NYC for Spring 2025

We are thrilled to announce that ArtPlacer is once again partnering with the Affordable Art Fair NYC as its official Art Marketing Partner for the Spring 2025 edition! From March 19-23, we will be at the Metropolitan Pavilion, offering artists, galleries, and collectors top-notch art marketing tools and free advisory services for visitors to enhance the fair experience.

Keep reading to know more about this partnership that promises to generate exhibiting initiatives for gallerists and art lovers who will be visiting the Metropolitan Pavilion in Spring.

Revolutionizing art fair engagement

Building on the success of our past edition, we’ve developed new tools with galleries in mind to enhance their visibility and maximize their impact at art fairs. This year we have exciting new features such as the Affordable Art Fair’s brand-new mobile app, and the ArtPlacer Presentations suite. We will continue to offer the free Art Wall Advisory sessions that were a total success, and complimentary ArtPlacer accounts for galleries and fellows to make the most out of the fair.

The Presentations suite is designed to help galleries create more engaging and personalized experiences for visitors, making it easier than ever for them to connect with collectors before and during the event. These tools include:

• PDF Portfolio Presentations: Perfect for email conversations and personalized follow-ups.
• Viewing Rooms: Custom microsites to showcase collections, accessible on an iPad or via QR code at galleries’ booths.
• Printable Artwork Labels: Professionally designed labels with essential information for your booth walls.
• Inventory Reports: Easy-to-generate reports that help manage artwork, track sales, and stay organized.

This suite not only elevates the fair experience but also helps galleries build lasting collector relationships and increase online inquiries and sales.

Affordable Art Fair is introducing its brand-new mobile app powered by ArtPlacer

A new way to navigate the fair: the Affordable Art Fair mobile app

For the Spring edition, Affordable Art Fair is introducing its brand-new mobile app, developed in partnership with ArtPlacer. This new platform enhances visibility for participating galleries while providing attendees with an interactive, seamless experience that begins before they even step inside the fair.

Through the app, collectors can explore galleries and artworks in advance, save their favorite pieces, and plan their visit strategically. Early interaction with the artwork fosters familiarity, increasing confidence and purchase readiness before arriving at the event. Each artwork listing is linked to its gallery and booth, making navigation at the fair effortless.

One of the most exciting features is the Augmented Reality tool, which allows collectors to visualize artworks in their own space before making a purchase decision. By assessing scale, fit, and ambiance ahead of time, buyers can eliminate hesitation and make more informed choices. The app also streamlines communication: collectors can inquire about prices and artwork details before the fair!

Once at the fair, visitors can use the app to easily locate booths, discover galleries, and revisit their saved favorites. With a combination of strategic planning, immersive technology, and real-time connectivity, this new app transforms how visitors of the fair engage with art, making the entire experience more intuitive and rewarding.

 Example of a Personal Space created at an Art Wall Advisory session.

What to expect at the ArtPlacer booth

Our partnership is all about empowering art buyers with the right tools to make confident decisions. This year, we’re bringing back our popular free Art Wall Advisory sessions, which were a huge success in 2024. Last year, we helped numerous collectors digitally visualize artworks in their spaces, leading to more confident purchasing decisions and an increase in sales. Visitors appreciated the hands-on guidance and the ability to see how their chosen pieces would fit into their environments before making a commitment.

Don’t miss the chance to stop by our booth to explore our powerful art marketing tools and book a session with our team of experts.

Artwork by Harsh Colletive, one of the three fellows of the Fall 2024 edition

Meet the Affordable Art Fair NYC

Returning to Chelsea’s Metropolitan Pavilion, the Affordable Art Fair NYC showcases a diverse selection of contemporary artworks ranging from $100 to $12,000. With local, national, and international exhibitors, the fair offers something for every taste and budget, welcoming both first-time buyers and seasoned collectors.

A special highlight of the fair is The Fellowship Program, which supports emerging New York and Tri-State arts organizations by providing them with a platform to grow their audience and scale their business. This initiative aligns perfectly with our mission to support artists and galleries in reaching new collectors through digital innovation and expert guidance. To contribute to the program, ArtPlacer offers a one-year complimentary ArtPlacer subscription for the Fellows, further supporting their growth and success in the art market

We can’t wait to welcome you to our booth at the Affordable Art Fair NYC Spring 2025 edition. See you in New York!