All eyes on you: 7 tips to get your art noticed online

It’s finally done, your latest piece is ready, but now comes the question every artist has to face: “How do I get my art noticed?” Whether you are a painter, illustrator, photographer, or sculptor, this question will pop up at some point in your process.

There is not a fit for all formulas, but there are several things you can do to get your art in front of the right eyes and open the door to new opportunities aligned with your goals as a creator.

Keep reading and learn 7 proven tips you can apply today to get your art noticed online.

Create a brand that gets you noticed as an artist

Do you know what your brand is as an artist? Don’t be afraid, building a brand is a task you have already worked on, from the moment you chose a certain medium and subject to work with, even when you decided in which way you were going to showcase your artworks and how.

Your brand compasses everything that is recognizable about you as an artist, from your style to your logo, signature, and, more importantly, that lingering feeling that stays with everyone that interacts with your art. What people tell their friends about what they say in your exhibition. That’s your brand.

Do the work and make a list of the things that represent you: “the vision, the purpose, the message, and even the tone used to spread their message to the public.” With that in mind, you can work out how to highlight these elements in every space you inhabit, helping you make your work as an artist more recognizable.

Network: learn to create memorable conversations

One of the pieces of advice you’ll always get from artists and art business insiders is “you need to network”. But what does that mean? Networking is a conversation-based art form, it’s a process that consists of establishing new connections and nurturing existing ones, with a clear purpose: creating a bond that can lead to opportunities, sharing resources, exchanging experiences, obtaining support, etc. 

Today networking not only happens in physical spaces like local art fairs and galleries, there is a whole digital world where artists, collectors, curators, gallerists, and art lovers interact one comment and “Like” at a time. Social Media gives you the opportunity to engage in existing debates, highlight your colleague’s work, and also open up a conversation around your work that people can join, and that will help you make your name stand out.

Define your message: what do you want people to recognize you for?

What do you want to transmit with your artworks? That’s your main message, and if you work on communicating in a clear way, that makes it easier for your audience to recognize you and what you do.

Your message is the pillar of an art marketing element that will make your work recognizable and noticeable: storytelling. When a person interacts with your art at any level, this could be seen in an exhibition, a gallery, buying the piece, or seeing it on social media and sharing it, they feel somehow represented by that piece.

But that feeling of empathy doesn’t stop at the canvas. People usually feel a connection with what the artist does, their back story, their process, their interests, and subject matters. Being able to tell the story behind the pieces and your whole body of work, is an opportunity to build a relationship with your audience and share with them engaging details that will make you stand out from the crowd of creators.

Want to learn more about how to recognize your audience and cater your message to them? Watch Chase Teron’s webinar “Finding your niche market and captivating your ideal audience” on ArtPlacer Academy. Log in to your ArtPlacer account or start your free trial to access it.

Craft a social media strategy that gets you noticed as an artist

For artists of all kinds, social media presents an incredible opportunity: they are free to present their art (and themselves) in the precise way they want.

At first, this might look like an extra task. Being your own art marketing strategist is one of the many hats you might wear as an independent artist. Words like “content”, “followers” and “engagement” are not part of your vocabulary and seamlessly interact with the art terms that usually populate your conversations. 

As with all new things, creating social media content as an artist might seem scary at first but there is a catch. All you do, your process, the behind-the-scenes, your inspiration, everything is content, is part of the storytelling of your brand as mentioned above, and finding ways to share it can also be a creative outlet that leads to making your art more recognizable online. 

You can start by crafting a solid social media profile and get this free Content Calendar for artists to create engaging posts that get your art noticed.

Build an artist’s website that gets noticed

There is a place where people interested in your art can check it out, learn more about the pieces, take a deep dive into your process and thoughts as an artist, and even purchase or acquire a piece or commission an artwork. That place is your professional artist’s website.

In many ways, your website is the first stop in the potential art buyer’s journey, and it should be thought of and designed as such. It needs to provide at first glance all the important information that can spark interest in potential collectors and art lovers, and generate awareness around your work.

Is not only a matter of structure and visuals, it is also a matter of how you communicate and craft your message: from your “About me” page to the artwork descriptions, everything needs to be aligned to help both search engines and art aficionados find your work easily.

Do you want to optimize your website to drive more traffic and get your art noticed? Watch Cory Huff’s webinar on ArtPlacer Academy. Log in to your ArtPlacer account or start your free trial to access it.

Email marketing: Get noticed on your mailing list subscriber’s inbox

Your audience’s inbox is one of the most coveted places when it comes to getting your art noticed. Having a strong email marketing campaign will help you be on top of mind by providing your audience with valuable content that will drive them further in their journey and connect with your artworks.

Building a mailing list is one of the most important pillars of creating an art marketing strategy. It helps you spread your message and cater it in the right way to a segmented audience, enabling you to capture their attention and drive them to take an action like checking your latest work or virtual exhibition.

The opportunity to have your art noticed is right at the top of your fingertips while you type your next newsletter.

Design an online art show that gets you noticed

An exhibition is a highlight in any artist’s career, is an opportunity to create a whole social situation around your work, where visitors can get to interact with your art and also have a better understanding of who you are and what you propose as a creator.

With the advent of online art shows, artists of all kinds now have the power to create engaging experiences that fit into their aesthetic and storytelling. With ArtPlacer’s Virtual exhibitions, you can easily customize a digital gallery to highlight your artworks. 

You can even create momentum around the art show with the help of a good social media promotional strategy, driving more people to the event and also generating social proof of its impact. All of which can help you raise awareness around your work.

Now that you know these proven tips to get your art noticed, it’s time to get to work and let the world know about the amazing art you’ve been creating.