Sell more art with stunning visuals: a gallerist’s guide to ArtPlacer Presentations

Engaging potential collectors, both online and offline, is essential for growing a successful art gallery. In today’s competitive market, personalization and quick responses with tailored, visually compelling assets can set you apart and make you stand out from other offers, increasing the chances of repeat sales from satisfied customers.

ArtPlacer Presentations is a powerful suite of features designed to help you successfully engage potential collectors. With just a few clicks, you can create stunning visuals that not only showcase the artwork and artist but also provide buyers with the key information they need to make confident purchasing decisions. The best part? These elegantpresentations are something your clients will love to receive,and you’ll be proud to showcase.

Keep reading to learn how to use ArtPlacer’s Presentations to power up your art sales strategy.

Streamline your client communication and elevate it with essential visual assets to drive more art sales.

Why engaging visual assets can boost your art sales

Art is a visual medium, we connect with what we see. Each time a potential art buyer encounters a piece, their understanding of it deepens, and its value among a wide variety of options is heightened. The journey from awareness to acquisition is filled with opportunities to enrich the conversation with compelling visuals. 

Addressing buyers’ doubts by providing engaging visual assets, can help you guide your clients seamlessly down the funnel towards a confident purchase.

As you might know, art buyers may struggle to visualize how a piece will look in their space, making them hesitant to commit but there are tools like Personal Spaces that will help them ease such concerns with real-scale showcases of the artworks in their own walls.

But how can you solve further doubts? Art purchases are often emotional, your clients need to see and experience the piece in different contexts to develop a stronger connection. This is why storytelling is such a key part of art marketing, it highlights the background of the artwork and the artist to make a piece more meaningful and desirable.

With so many options available, art buyers can feel overwhelmed with the market offer online or even with the great visual stimulus on an in situ showcase like a gallery opening or an art fair. That’s the main reason why a clear, visually engaging showcase of artworks can help them focus and make confident choices. These assets reassure the clients about the value of the piece, whether in terms of artistic significance, market worth, or how it fits into their collection.

View a sample of Portfolio Presentation created with ArtPlacer showcasing a curated collection of artworks.

What is ArtPlacer Presentations and does it work

ArtPlacer Presentations is a powerful suite of features designed to help gallerists and art dealers showcase artwork in a professional way. But what exactly does this tool offer? Let’s explore the key solutions Presentations provide to elevate your art business.

• Portfolio Presentations: is an exquisite PDF presentation showcasing artwork along key details like size, medium, subject, artists info, as well as highlighting the story telling behind the pieces with artists or curatorial statements.

• Online Viewing Rooms: this exclusive, customizable microsite allows you to recreate your in situ show or curate a selection of artworks tailored to your client’s interests. It offers an interactive experience where they can explore the entire collection and use augmented reality to visualize the pieces on their own walls.

• Inventory Reports: streamline artwork management and create a polished, easy-to-view PDF catalog with a detailed list of available pieces, ensuring a seamless and professional presentation for your clients.

• Artwork Labels: with just a few clicks, create printable artwork labels for in-situ exhibitions, featuring all the essential details potential collectors need to make informed decisions.

Want to learn more about how to create Presentations? Check the article “How gallerists use ArtPlacer Presentations to engage collectors” on ArtPlacer Academy. Log in to your ArtPlacer account or start your free trial.

Take a look at an Inventory Report created with ArtPlacer Presentations.

How galleries can create tailored Presentations for collectors and potential art buyers

Picture this: you start a conversation with an interested gallery visitor. They’re intrigued, but hesitant about making a purchase. How can you help them move from feeling overwhelmed by options to being confident and excited about their decision? This is where visual assets like ArtPlacer Presentations come in, guiding them with clear, engaging visuals that make the decision process easier.

If a client expresses interest in a piece, engage them by asking open-ended questions to better understand their preferences and the options they’re considering. With this insight, you can provide valuable information that helps guide their decision. For example, you can show a printed Portfolio Presentation of the artist they’re interested or showcase it on tablet, to view additional works with similar styles that may help them find exactly what they’re looking for. This will enable you to even bring pieces from back storage that can fit your potential clients interests.

Still haven’t found what they’re looking for but want to explore more? This is the perfect time to pull up your Inventory Report and present an engaging selection of available pieces from the collection. You can also segment the options by artist, style, size, medium, and more. The goal is to give the client a comprehensive overview of all available choices, helping them feel confident in their decision-making.

Pro Tip: To further engage collectors and address any doubts at the point of sale, consider creating a Personal Space or a mockup of the artwork in their own space. This allows them to visualize how the piece will interact with their surroundings and complement the rest of their collection.

Check the recorded webinar “How to spark sales-driven conversations” on ArtPlacer Academy. Log in to your ArtPlacer account or start your free trial.

Portfolio Presentation by JJ Galloway

How to enhance online and offline sales-driven conversations with Presentations

No matter where your bond with a potential collector began, whether it was a brief conversation at an art fair, an art gallery exhibition, a direct message on social media, or an inquiry on your website about an available piece, the key to turning this interaction into a sales-driven conversation lies in how you nurture it. Creating opportunities for deeper engagement is what can help you guide the conversation toward a confident and successful purchase.

Whether the conversation started online or offline, don’t let it end after that brief interaction. Keep the momentum going by nurturing the connection with a thoughtful follow-up email. This is your chance to add value to the conversation by using the information your potential client shared to create an exclusive Online Viewing Room featuring artworks tailored to their interests.

Another option for a potential collector’s engagement is sharing a PDF Portfolio Presentation of the artists or selected artworks they are interested in. If you want to take it one step further, you can even solicit pictures of the spaces where the collector intends to showcase the pieces and create an exquisite mockup at real-scale using Personal Spaces.

These engaging visual assets can be easily shared via email with a link, offering a refined and personalized way to showcase art. This approach enhances the art-buying experience, which, as we know, is all about creating an emotional connection and making the client feel truly understood and valued.

Make sure to close the email with clear next steps for acquiring any piece they might be interested in. Provide information on payment options, shipment details, and framing services (if available), making it easy for the client to take the next step in their art-buying journey. 

Now that you understand how visual assets can significantly enhance your interactions with potential clients and drive more art sales, it’s time to start experimenting with ArtPlacer Presentations. With just a few clicks, you can streamline this process and start seeing real results in your sales strategy.