How to create an artwork product page that boosts your art sales

If you are wondering what makes a good artwork product page, it’s probably because you are an artist, gallery, or art print seller looking to improve their general art sales rates and you are looking into creating a seamless art selling experience for visitors to your page.

There is not a magic formula to increase your art sales but there are enhancements you can do to your artwork product page that can help you achieve that goal.

Keep reading to find out how to build a good product page that helps you convert visitors into art buyers. Plus, watch an exclusive preview of the “Create the perfect artwork product page” webinar for free.

Watch a preview of the “Create the perfect artwork product page” with ArtPlacer’s Marketing Expert María Añez.

Watch the full “Create the perfect artwork product page” webinar on ArtPlacer Academy. Take the lesson by logging into your ArtPlacer account or starting your free trial.

Building an artwork product page that drives art sales

Before we dive into how to create the perfect artwork product page that helps you sell more artworks, first we need to understand what a product page is. In the e-commerce world, a product page is a single dedicated webpage hosted inside a website that showcases detailed information about a product that is being offered for sale.

In other words, a product page is the digital storefront for an item that’s available for sale on an e-commerce website or a digital shop, and it has all the information a visitor needs to make an informed purchase decision plus, action-driven elements that will help them complete a purchase process.

With this in mind, we can define an artwork product page as an individual page for an artwork inside an artist or art business website, built with the intention of selling it by presenting all the information a potential collector needs to know to make an investment.

An artwork product page is an essential part of an art buyer’s journey because a good artwork product pages help convert visitors into art collectors.

Example of an artwork product page by photographer Rob Woodcox.

Elements of a sales-focused artwork product page

As mentioned above, a good artwork product page should showcase all the essential information a potential collector needs to know to make a purchase. What information should you display? Check this list:

-High-quality images of the artwork and lifestyle images of your piece like Room Mockups of your art in exquisite spaces.

-Sales-focused artwork description

-Essential details about the artwork like medium, size, materials, and technique

–Framing availability

-Shipping information

-Digital visualization options like Website Integrations or Widgets

-A clear CTA or Call-to-action to purchase

Get the full list of elements with the downloadable “Create a perfect artwork product page: the guide” webinar on ArtPlacer Academy. Take the lesson by logging into your ArtPlacer account or starting your free trial.

Example of artwork description by Rebekah Freeman.

How to create an SEO strategy that drives traffic to your artwork product page

A lot is happening behind the scenes when it comes to building a good artwork product page. One of the things you should prepare in advance is building a good SEO strategy that will ensure a push of organic traffic to your artwork product pages and your website.

But what is SEO? This acronym stands for Search Engine Optimization and refers to writing following a strategic use of content hierarchy and keywords that will help make the webpage more “findable” by search engines helping more people discover it.

When it comes to building an artwork product page that drives more sales, a good SEO strategy is key to getting that organic traffic that will get your art noticed online by people who are looking for similar creations. Plus, an SEO strategy facilitates user experiences by making relevant content more visible, streamlining the art buying process.

As mentioned above, an SEO strategy is built upon a selection of keywords that are the words people commonly use on search engines to find content similar to yours. When a search engine “reads” a website they look for a density or number of keywords that highlight this is the right page they should put at the top of their search results.

Where should keywords appear on your artwork product page? These are the essential spots:

-Page title and meta description

-Headers

-Artwork description

-Image names and meta descriptions

Now that you know the basis of creating an artwork product page it’s time to update your website!