How art survives a crisis: on the success of virtual auctions like Pundole’s Fine Art Sale

“Pundole’s Fine Art Sale is one of many virtual auctions to find success during the pandemic. When the pandemic hit, the Vadehra Art Gallery pivoted to stepping up its digital outreach, via a weekly newsletter and an online store. The Director of Vadehra has also sold to non-resident Indians based in Chicago, Boston and Atlanta, in the range of $30,000 or higher, using apps such as ArtPlacer, which lets you preview a digital display of the art”.

The Hindu (Indian newspaper) – August 14, 2020