8 ways ArtPlacer’s Website Integrations can boost your art sales

Do you usually run into potential art collectors having trouble figuring out if a piece is the right fit for a certain space? There are common questions that go through an art buyer’s mind before making an investment: is the right size? How will it look with the space? How will it interact with other artworks and furniture?

Luckily, there is a wide range of plug-ins for websites to visualize artworks. These kinds of integrations are used by artists and gallerists to create seamless online purchase experiences that solve these doubts while also providing the comfort we associate with online shopping. 

It’s called try-before-you-buy for a reason, solutions like ArtPlacer’s Website Integrations have become an essential part of art e-commerce platforms and pages because they allow users to see the artwork of their choice in their precise walls.

Keep reading to learn more about ArtPlacer’s Widgets and hear the voices of artists and gallerists who are already using it and seeing the results.

Meet ArtPlacer’s Website Integrations and what they can offer

ArtPlacer Website Integrations or Widgets are easy-to-activate plugins that allow visitors to your website a.k.a potential collectors, to see your artworks in their actual walls solving all kinds of buyer’s doubts from size to matching with the aesthetic of the room, to even what type of frame would be the best.

There are three kinds of Widgets that you can add to your artwork product page or e-commerce website:

–Sample Room Widget: you can make a selection from multiple exquisite spaces that highlight your art like bedrooms, living rooms, or offices in different styles, including Smart Spaces that enable the user to pick the wall’s color. Then the visitor can simply “drag and drop” your artworks on their walls and get a better sense of how it interacts with the room.

–Client Room Widget: visitors can easily upload a picture of their space, add different artworks from your catalog, frame them, and play around with the layout to see how it would look. 

–Augment Reality Widget: visitors to your website can easily visualize your artworks on the right scale on their walls using AR technology and the free ArtPlacer AR Mobile App.

ArtPlacer’s Website Integrations are available for Advanced and Premium users, you can find the right plan that fits your needs and can help you grow your business.

Now let’s see how these three plug-ins for artists and art business websites are changing how people acquire art online. This is what artists, gallerists, and curators had to say about ArtPlacer’s Widgets

1. The Widgets are an easy-to-integrate plugin that improves the art buying experience

With a few clicks, you can easily customize and integrate ArtPlacer’s Website Integrations improving the art-buying experience you offer to potential collectors. See what other artists are saying about it:

“It is user-friendly and has been a valuable addition to my site.”

Gloria Moeller, Life Images by Gloria

“Simple and user-friendly yet immensely instrumental to our business, the ArtPlacer program allows us to remain digitally current while keeping the unique integrity of fine art!”

Lesley McBride – President, Museum Editions, Art Professional

“We have found that ArtPlacer builds dialogue with the client during all steps of the project as they can fully visualize the art in context. There is finally a platform that makes rendering gallery walls and exhibition spaces easy!”

Yvonne Force Villarreal – Art Professional

2. Website Integrations are a try-before-you-buy feature that boosts your sales

You can pick between different Website Integrations options like the Sample Room Widget, Client Room Widget, and the Augment Reality Widget, to offer your users a try-before-you-buy experience that solves art buyer’s doubts at the point of sale by allowing them to see how your artworks will look on their spaces, selected spaces by you or directly in their walls with the ArtPlacer AR Mobile App.

Plus, it gives independence to artists to showcase and sell their art, this is how artist Elena Dragoi sees it:

“Whether it’s ArtPlacer’s augmented reality feature which allows my clients to see what my work would look like on a wall in their living space or using artificial intelligence to better understand my customers’ needs, technology has really given me the freedom to be more independent and not have to rely solely on being showcased in a gallery or store.”

3. ArtPlacer’s Widgets helps potential collectors make an informed purchase decision

The Website Integrations allow you to offer an innovative user-friendly experience on your professional website or e-commerce. It helps customers to envision your artwork beyond written descriptions and specifications like measurements and see exactly how the artworks looks in their rooms or selected rooms, allowing them to see how the piece interacts with the space.

As Jasper Wolters founder of  WOL75 Creations puts it, this is an engaging experience for both sides. See what he has to say about his experience running an online gallery and using the widgets:

“The ArtPlacer integration keeps my visitors engaged and inside my online gallery for longer periods of time. The visualization of art in their homes using Augmented Reality technology (“View in AR” button), or the image mockup (Sample Rooms, Client Rooms), enables my collectors to make informed buying decisions, with visual support. It’s a game-changer.”

Sample Room Widget by Elena Dragoi

4. Website Integrations enable hybrid experiences for in situ shows

When artist Fredrik Sologub, also known as DIVE Madhouse, was curating his “Memories Intertwined” exhibition, he and his team took up upon themselves to find ways to open the gallery exhibition experience to people outside those walls, even miles away from where the art show was happening.

That’s when they decided to work with ArtPlacer’s Website Integrations which allows visitors to visualize his pieces at scale to get a real sense of how the artwork looks in a space. More than a trend this is an asset that is improving the online art purchasing experience. This is Fredrick’s opinion on the adoption of these features: 

“My team and I have invested a great deal of time and effort into what we, together with a large international community, knew would be a disruptive trend in the art world. And that is the digital transition to where we can experience, take part in, sell, and purchase art all within the digital realm. Be it website, Instagram, AR, or Virtual Exhibitions”

Bex Hurn from On View Gallery, shared his experience:

“As an online gallery I had to remain competitive once the economy shut down and all galleries started to funnel their activities online. We were able to enhance our offerings for clients, integrate a more interactive format and offer something that even high-end galleries don’t have. ArtPlacer has been great!” 

5. ArtPlacer’s Widgets can create innovative experiences in situ

When photographer and gallery owner, Steven Koppel was designing his own brick-and-mortar gallery, the Expressions Gallery, he wanted to make sure that he was providing a unique experience to visitors and that’s when the use of ArtPlacer’s Widget became a necessity and a pillar of the new space design. This is what he shared about it:

“I wanted to be able to provide people with the ability to visualize any of these images in their own homes and that was key. One thing is to see the image on a gallery wall, in the size that it happens to be, with the selected frames and colors, another entirely different experience is to see how it would look in your dining room or bedroom.

That idea was fundamental to the design of the gallery. We wanted to be able to do that interactively while someone is here actively contemplating acquiring a piece of art for their home. With ArtPlacer’s integrations, we can say “Let’s take a look at how this would look in your family room”. Customers tend to have a picture of their homes, even a family picture where you can see the wall where they are considering placing a piece of art. We use the Client Room widget and show them on a big screen on the wall how the piece could look in their home or office.”

6. Website Integrations are an essential tool for digital online galleries

Artist Laureen Marchand runs a fully digital gallery, the Grasslands Gallery Online, and one of the main objectives was to give visitors to her website the same engaging feeling that you will get going to an in-situ gallery.

The addition of the widgets also opened opportunities for upsells like adding frames to artworks. This is her experience: 

“When I first launched the gallery, people kept telling me how much they liked to be able to put frames on things in the Sample Rooms Website Integration from ArtPlacer. That’s important for me as an online dealer because a lot of the works that my artists sell aren’t framed, people can ask me about framing if they want to. Then I discovered I could start making my frames with the Frame Builder so, sometimes I will copy a frame that one of my artists tends to use regularly, or that I tend to use regularly.”

This is how Ivo Kerssemakers, owner of Lowcountry Artists Gallery, sees it:

“The ArtPlacer widget made it possible to easily implement a very flexible View in Room option that customers come to expect from a modern gallery website. The Upload Your Own Room option is fantastic!”

For galleries, the ArtPlacer Widgets have been key to boosting their sales Bari Belhadj, founder of the Bari Gallery explains it:

“ArtPlacer Widget was all we needed to help our visitors visualize our artworks before placing their order. The widget integration to our site was seamless. A great service supported by a great team.”

7. ArtPlacer’s Widgets elevate your art or art business website

There are a few things you can do to keep your professional or art business website up to date. From striking visuals to SEO strategies that drive more traffic, but there is one point you can’t forget and it’s offering an engaging experience that actually converts visitors into art buyers.

Your website needs to aim for the highest quality to engage visitors, build trust, and turn those bonds into potential art sales or commissions. ArtPlacer Website Integrations are an asset that says “you are working with a professional”, and besides providing the potential collector with visuals of the artworks, it provides them with an engaging experience.

This is how photographer Ivo Kerssemakers sees it:

“I would highly recommend it for any gallery that wants to take their website to the next level.”  

8. Website Integrations Analytics help you understand your audience

One key point of any art marketing strategy is understanding what your audience likes and what they need. Luckily there is a tool for that. Once you activate ArtPlacer’s Website Integrations you can access Analytics to get essential insights.

ArtPlacer’s Analytics for Widgets provides you with data that will give you a clearer view of how your art marketing strategy is working. These are some of the customer interactions Analytics currently provides:

-Amount of clicks on the Widget: know how many times visitors have clicked on each of your active widget buttons. 

-Check which Widget has the most interactions according to the type: Sample Room Widget, Client Room Widget, and Augmented Reality Widget.

-Top clicked artworks: see what your visitors are most attracted to.

-Top countries: check where your visitors come from.

Now that you know everything about ArtPlacer’s Website Integrations and benefits, it’s time to customize and activate your own. Log in to your ArtPlacer account or start your free trial today.